Nottingham’s GameCity started four years ago with the intention of bringing videogame culture to a wider audience, expanding the medium’s social reach while focusing on creativity, learning and above all, fun.
Here, original founder and director of GameCity, Iain Simons talks to GamesIndustry.biz about this year’s event, what it has achieved over the past four years, and what the industry needs to do to make the leap to mainstream cultural acceptance.
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