The director general of UK trade association ELSPA, Michael Rawlinson, has stated his belief that the British videogames industry needs to unite and work more closely together.
The announcement, during a keynote speech at the Digital Spark conference, comes a week before the organisation is set to rebrand to UKIE – UK Interactive Entertainment – as it seeks to expand its remit from looking after the interests of traditional publishers alone.
“Boundaries are blurring between developer and publisher and with these changes new opportunities are arising, and we all need to adapt to make the most of this brave new world,” he said.
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