EA BioWare’s Star Wars: The Old Republic is off to a good start, “with more than 1.7 million active subscribers and growing,” according to CEO John Riccitiello. While player churn is always a concern in MMOs, DFC Intelligence does see long-term success for the title.
In a report obtained by GamesIndustry International, the market research firm noted that The Old Republic “has the potential to be a successful long-term online subscription PC game… despite a general decline in high-end subscription game products and growing competition from numerous free-to-play games like Riot Games’ League of Legends, War Gaming’s World of Tanks, and S2 Games’ Heroes of New Earth.”
DFC, which conducted the study in conjunction with Xfire, tracked game usage data from the launch of the MMO on December 20, 2011 through February 20, 2012 and also surveyed over 4,000 Xfire users in January 2012. Based on this data, DFC believes that Star Wars can indeed reach over one million long-term paying subscribers (defined as a subscriber that pays for over six months).
Source: GamesIndustry.biz – News