In this reprinted opinion piece from the September issue of Game Developer magazine, editor-in-chief Brandon Sheffield weighs in on how the games industry can reward negative attention. Mass Effect 3 was the cap to a trilogy of games that players had come to feel emotionally invested in. They had maintained their characters and character alignment through dozens of hours of play, and the internet was rife with speculation about where the story could go. Then …
Source: Gamasutra News
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